I hope you enjoyed yesterdays ‘Role-Play’ example of how NOT to do email marketing.

Today we’re going to talk about the other side of the coin. The RIGHT way.

Follow the approach that I’m about to give you and you will make more money hand over fist everytime.

There are a 3 core things that you need to know in order to write an effective follow-up series.

1. Who is your ideal audience?
2. What is the end result they are looking for?
3. What’s keeping them from getting there?

Answer those questions and you will (almost immediately) gain more insight as to what you should write about.

Effective email marketing can almost be summed up in one word…

CARE.

When you honestly care about your subscribers, you will only send them relevant offers that can help them move closer to their goals.

That means you have to KNOW what their goals are first. And you have to know what roadblocks are keeping them from reaching those goals.

When you send your pospect random stuff (even if it’s ‘good’ stuff) that they are not interested in, its an obvious sign that you don’t understand their needs.

The first step to increasing the effectiveness of your campaigns is to know and understand your prospect better than anyone else.

Let’s look at this in a little more detail…

*** Understanding your ideal audience ***

There is absolutely no way you can effectively connect with your target market segment without first understanding and identifying EXACTLY what they are going through.

The stuff … the thoughts … the conversation running through their head. You need to know the “story” that they are telling themselves.

You need to put yourself in their shoes.

You definitely need to understand your visitors’ intentions and mindset.

This should be done by real research, not just “ivory towers” guesswork.

Many (most) online marketers fall short at this point.

Most marketers view their website visitors as ‘clicks’.  If you want the competative advantage over your competition, start looking at your visitors for what they are… PEOPLE.

Real people with real needs.

Understanding your ideal audience is really a 2 step process…

Step 1: Create an empathy map with your ideal customer in mind.

I found a great example of how to do this at: http://mindmappingsoftwareblog.com/empathy-map/

It should only take you about 15 minutes (max) to do that. There’s not much to it.

Step 2: Create your customer avatar.

I first heard this concept from Eben Pagan back in 2009.

I’ve been using it ever since.

It’s been one of the most profitable excersizes I’ve ever done in my business.

If you completed the empathy map, you already have the beginnings of your avatar.

Now you just need to develop that a little further.

Attach some real life thoughts and situations to it, give it a name, and attach a picture to it.

-How old are they?
-Where do they work?
-Do they enjoy their job?
-Single or married?
-Is their spouse supportive?
-Children?  How many?
-income?
-living situation?
-what does their typical day look like?
-What are their dreams and aspirations?
-How bout their fears and frustrations?

All this goes into your avatar.

It’s ok if you can only come up with a few sentences at first. Your avatar will “evolve” over time.

Essentially what I’m telling you to do here, is create an imaginary friend.

It may sound silly but just trust me on this one. This one simple excersize will give you such a tremendous advantage over the other guys who don’t have a clue what their prospects really want.

*** Structuring your emails ***

Now that you know your prospects better than anyone else, it’s time to start setting up your emails.

Start by answering these 4 questions…

1. What is the end result that your ideal *customer* wants to achieve?

2. What are the elements required to get to this end result?

The steps.

The ROADBLOCKS.

3. What can you give them that will move them closer to that end result?

Like one-step closer.

4. What is their core/biggest fear – or fears, that they have that’s preventing them from getting to the end result?

This may seem like a lot of work (and it can be), but I promise you’ll be glad you did it.

You build your email sequence around these 4 questions.

The purpose of your sequence is to establish a relationship with your crowd. Then to develop that relationship over time.

It’s your opportunity to use stories to suck them in … and build trust and rapport with them.

Within the context of that, you’ll get the opportunity to promote products as solutions to the “roadblocks”.

Make sense?

It’s simple when you look at it like this (broken down, and zoomed out).

It’s the practical application of “writing” these emails that gets most people all in a knot.

I cover the “HOW TO” side of things in more detail inside of FB Conversion Monster.

Which leads me to my next point…

Yesterday, I told you that as part of my “FB Conversion Monster” bribe, I would give you my exact templates for this launch promo.

Emails, Squeeze pages, pre-sell pages, everything…

Well, I don’t stop there…

Do you remember a few days ago when I told you about the “Instant Commission” webinar I did for a small group of my insiders?

You know, the one that was responsible for over $50K in paypal deposits in a 2 week period.

Well, I’m going to give you access to that exact same webinar when you get FB Ad Clone through my link tomorrow.

John made over $1,000 from this webinar in the first 5 days.

Robby made $300 his first week using this strategy.

You get it just for picking up FBAC through my link.

Tomorrow I’m going to reveal the final part of my bribe.

Be sure and tune in because you’re gonna love it …it speaks directly to your “Whats in it for me” 

Justin “everyone loves technology” Glover

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